As business owners, creating a successful and relevant offer is essential to attract and convert potential customers into real customers.
The offer is what makes you different. It is the feature that makes your business more attractive and in this way, you can gain new customers.
The customer, for his part, is always looking for the best offer, but not necessarily the cheapest. It’s about something deeper: The product experience. The vast majority of companies do not know how to build a good offer and do not know how to highlight it to generate more sales.
Mention the gift
One of the most effective methods to create an irresistible offer and answer how to sell more is to first mention what you are going to give away.
Why? Typically, when someone is looking for a product or service, the first thing they do is review the available options and see which ones are most convenient at that moment. And, we all know that no one can resist a gift. This could be a free trial, a consultation, or a free ebook.
By mentioning something of value that requires no commitment from the customer, they are more likely to be encouraged to take the next step.
All this happens because by providing a free product or service, the illusion is created in the customer’s mind that they somehow owe something to those who are giving them what they want so much.
It is very difficult for people to resist free, so it must be the first thing that the client knows about your offer and in this way, you can fully capture their attention.
Mention other things of great value
Once you’ve caught the potential customer’s attention with something free, it’s time to show them what other valuable things your offer offers.
This could be additional products, exclusive content, maintenance and support services, updates, or discounts on future purchases. What is important is that you offer something that your clients find difficult to get elsewhere.
By showing the customer that there is more value beyond what is offered for free, there is a good chance that they will want to take the next step in becoming a repeat customer.
Since he will evaluate all the other options and realize that with your offer he earns much more than with others.
Highlight the biggest plus of the offer separately
Finally, it is crucial to highlight the biggest plus of your offer separately from everything above. This could be, among other things, a feature that makes your product or service different from the competition.
If you offer a course, for example, you can provide your clients with practical cases explained step by step so that they can implement what they learn in your course.
This can help, especially, for those potential customers who are still doubting the value of your product and service, and believe that it could be just another of the bunch.
By highlighting this separately from everything we mentioned above, you are making it clear to the customer that this is the true value they will get from your offer.
Through these steps, you will learn how to sell more and how to increase your sales, creating an offer that people can’t resist.
Don’t forget that the objective of this offer is for people to take the step to become a customer. Then, it’s your responsibility to deliver the value you promised and convert them into repeat customers.
Contact us at Digital Specialist if you need any further help to improve the online sales of your business.
